Coles has won Canstar’s 2026 Most Satisfied Customers Award for Breakfast Oats, with Aussies rating the brand the highest across the categories that drive customer satisfaction.
Our review compares breakfast oats brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which breakfast oats brand they think is best!
Canstar Blue surveyed 395 Australians for their feedback on the breakfast oats brand(s) they’ve purchased and consumed in the last three months.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Coles’ own brand of breakfast oats are Australian grown and come in packaging ranging from 420 grams to 1.8 kilograms. The supermarket’s breakfast oats range includes rolled oats, quick oats and oat bran.
This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.
These are the previous winners of Canstar Blue’s breakfast oats ratings:
Best-Rated Breakfast Cereal - January 12th
There’s nothing worse than arriving home after a long hard day at work only to be faced with a can of tuna, three limes and a mouldy avocado staring back at you from the fridge. …
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Best-Rated Block Cheese - October 14th
Put those tasteless celery sticks away! We know that choosing snacks to keep hunger pangs AND that extra bulge at bay can be hard, especially if you’re short on time or just looking for a …
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Best-Rated Black Tea - January 10th
Soft drink may not be everyone’s cup of tea, but there are plenty of us who don’t mind a bit of fizz as a way to compliment a meal, or to quench your thirst on …
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